Points to be considered before taking Paid online Advertising
Paid online advertising is a great way to drive traffic to your website and generate leads. It involves paying for ad space on search engines, other websites, or social media platforms to attract a larger target audience. Paid ads refer to any media space you buy, as opposed to earned or owned media. In digital marketing, paid advertising typically includes pay-per-click (PPC), pay-per-impression (PPI), or display ads. By featuring an attractive image or text that interested prospects can click on, paid ads help companies reach people who are more likely to be interested in their products or services. Prospects are then directed to a landing page where they can engage with the business and potentially become a customer. However, due to the saturation of advertising on the internet, it requires a significant investment of time, money, and marketing expertise to stand out from the competition. As the industry grows more competitive, relying solely on organic (non-paid) channels to b...